Bartering is a system of exchange by which goods or services are directly exchanged for other goods or services without using a medium of exchange, such as money. It is usually conducted between two parties but can be applied multilaterally. Bartering is the oldest form of exchange and it is typically utilized when a monetary economy undergoes crisis. However, it is still performed by various businesses.
Currently, businesses use bartering as means to gain exposure or reach specific clientele through social media..
Pay with a Tweet is an online marketing tool that offers various packages that helps businesses gain social media exposure. It operates under the idea that sometimes the value of people talking about a product is much higher than the money one could get if it was sold directly. Therefore, instead of paying with money, people pay with the value of their social network.
For example, a restaurant could use this to gain exposure by offering a free dessert or a discount on a meal when a client shares some specific message about the business on Twitter or Facebook.
One example is Schmidt's Antiques
Online entrepreneurs use this strategy as well to gain exposure, including artists, graphic designers, software developers, bloggers, and even authors.