Pay-Per-Use (also called metered services) is any type of payment structure in which a customer has access to potentially unlimited resources but only pays for what they actually use. Metered services are becoming increasingly common in enterprise information technology (IT) environments and in the consumer media market, and usually involves cases where the transaction values are small and can be automated.
This business model is gaining popularity among consumers because it grants the sentiment of fairness and often does not force commitment.
Car2Go is a car rental company that charges a per-minute rate, with discounted fixed rates for hourly and daily usage. As of May 2015, Car2Go is the largest car-sharing company in the world with over 1,000,000 members.
This model can be adapted to various types of businesses. Gyms are a great example of this. Consumers can often feel cheated by gym memberships that charge monthly rates regardless of member visits. There are loads of people who have signed up for pricey gym memberships that last up to a year, only to visit the gym a handful of times. Consumers like the aspect of “no commitment required.” It is freeing. One example of this is Pay As U Gym at payasugym.com. They promote the idea of “Not sure where you’ll be next week, let alone the next 6 months?” They offer daily passes to members.