Learn more about Envision at - businessmakeover.eu
August 2016
WHAT WE KNOW ABOUT BUSINESS MODEL INNOVATION IN EUROPE
By Antti Heikkila
The ENVISION mission is and has always been to facilitate business model (BM) innovation in Europe. The first step in fulfilling this mission was to establish an every-growing community of SME owners, entrepreneurs, and business-oriented individuals. And after our launch in 2015, I am happy to say that we have succeeded in that goal. We reached 1.2 million people during our first year of operation.
While the community grows, we set our sights on BM innovation and empowering European SMEs.
ENVISION's Business Model Research
Earlier this year, we asked European business owners to participate in a survey aimed at understanding how companies conduct innovation and how it contributes to the growth of their enterprise(s). The survey consisted of 45 questions and was available in 13 languages.
'This is the first study to quantitatively study the impacts of BM Innovation', researchers Harry Bouwman, Mark de Reuver and Frank Molina said.
The study showed that 37% of Europe's small and medium sized companies are seriously engaged in BM Innovation. Of those SMEs that do implement BM Innovation, only 19% make use of formal methods; and only 7.5 % are aware of CANVAS - the best known BM approach.
`The good news is that BM Innovation does lead to higher overall performance – but more than half of European SMEs are not aware they have to change their BM. There is much room for making SMEs more aware, but also for improving the methods and tools that SMEs use to do BM Innovation.' – Harry Bouwman
What is there to gain from BMI?
What our research confirmed is the more intensive SMEs do BM innovation, the higher their overall performance
The top 5 reasons why companies undergo BM Innovation include:
  • Minimizing Costs
  • Redefining Product Offering
  • Scaling of Business
  • Price Competition
  • Changing customer needs
WHAT NOW?
If you’re interested in revamping your business through BM innovation, join the ENVISION community.
Sign up here to be a part of our amazing community
There you will find resources, tools, expertise and community support to help you navigate through BM innovation.
Also be sure to participate in our Business Model Innovation challenges. Participants can win prizes and learn a lot from the community. June’s challenges are still open (click here to participate). These challenges are open for the public and everyone is welcome to participate.
Work With Us
Furthermore, we are constantly looking to partner with new organisations that are in touch with SMEs. Please contact us to collaborate and take part in innovating SMEs in Europe.
FEATURES
ENVISION CASES
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A story about change and adaptability in an ever-changing and uncertain global marketplace.
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BMI TOOLS
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Learn about The trenDNA's trend-cards and how they can help accelerate your business
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FEATURED PARTNER
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ENVISION and TIA formazione internazionale have entered a new stage of collaboration. Learn more about TIA on
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ENVISION CASES
A story on
Managing Unknowns in an ever-changing Global Market Place
By Rimantas Gatautis
Change is an inevitable and ubiquitous feature of the global marketplace. And for entrepreneurs, business-owners and their employees, change can bring about unexpected hardships
This is a story about change.
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Lithuania, an Eastern European country, was considered to be a "cheap labor" country 15-20 years ago. At that time, many foreign companies established subsidiaries in Lithuania, benefiting from low salaries, low energy prices and cheap property. However, this situation was temporary – as markets became more open, neighboring countries such as Ukraine and Russia were offering even more favorable conditions. As a consequence, foreign companies moved their operations from Lithuania to the east.
This was the situation in which Swedish investor established a small company. The small factory acted as mass-producer, and all products were sold to the investor. After several successful and careless years, all of a sudden news reached employees that the factory was going to be closed, and operations would be moved to Ukraine.
Initially, this idea was shocking, and employees became angry. Despite the difficult situation, some of them decided to resist the change and continue activities on their own, establishing a new company and attracting highly qualified former employees. According to the CEO, "we are professional enough to offer the services by ourselves and run the company by ourselves". The enthusiasm and dedication of the new management team encouraged other employees to continue their activities.
The new company was established in 2013. The competitive advantage of the company was exceptionally high competence and full-service offerings – from creating new creative and innovative designs and selecting material for the final production of the clothes. Moreover, the company also developed tailored sewing services of designing clothes customized to clients' personal needs
The first year was particularly difficult as the company was trying to enter the local and foreign markets. Being a small company they were not able dedicated a lot of effort to marketing and mainly relied on personal contacts and trade shows. However, in the first year, the company managed to establish some serious partnership enabling them to move forward.
Currently, the company is still in its growth phase, serving clients in Russia, Sweden, Norway, Germany, Switzerland, and France. In comparison to closest competitors from Ukraine or China, the produce of the company is considered expensive as the cost of production is about 30 percent higher.
According to the CEO, "We were flexible enough to react to changing market, to build our business based on our competencies and capacities and offer high-quality services for clients. I believe being small and working as a team we can move forward and build a profitable company."
 
 
 
ENVISION'S PLATFORM UPDATE
By Gert Breitfuss
After nine months since the launch of the platform, it is time for a statistical interim report. Until now approximately 6200 user sessions from over 3300 unique users engaged with the platform. Most users access the platform from European countries (e.g. Austria, Netherlands, Finland and Sweden) but in the meantime the platform reached users from all over the world (Russia, China, US, Brazil Australia and some African countries). So far we have completed 6 challenges (one in Dutch) and currently there are 2 challenges running: a Slovenian pharmacy and a Dutch Hamburger restaurant. Out of our 15 Business Model Tools offered on the platform, the following 4 are the most popular: Customer Analysis, Business Model Canvas, Business Model Patterns and Porter’s Five Forces. At the end of May, our first language version in German went online and we are curious about the acceptance of the German-speaking user base.
Currently we are working intensively on the next release of the ENVISION platform which is tentatively set to launch at the end of 2016. The conceptual work for the platform is nearly finished and software development has already started. Apart from improving the current functionality of the platform, the new release will provide new and interactive guidance for helping SMEs.
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Timber Haaker (Innovalor), Mark de Reuver (TU Delft) and Harry Bouwman (TU Delft) discuss the upcoming platform roll-out.
In additional the new release offers online tools, best practice cases, How-to videos, online courses, etc. And of course, this platform will be available in most common European languages.
So don‘t hesitate – be part of the largest business model innovation community in Europe at http://www.businessmakeover.eu. We look forward to meeting you there.
FEATURED BMI TOOL
The trenDNA's trend-cards
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This great tool will help you put the focus on those areas which are worthwhile to delve into when developing a new product or strategy. The trend-cards focus on consumer trends in a timespan of five years and are best used in a B2C context. However, they can be used in any industry and are also proven to be helpful when designing future solutions for the B2B market.
Exploring trends is a great opportunity when starting with a business innovation project. Trends show us what is happening around us today and in the future and enable us to look into the minds of our future customers without needing to speak to them. The trenDNA is a set of several tools which all aim at the same thing: define what is the ideal solution for the customer of the future. One major part of the trenDNA are consumer trends which represented by a set of 164 trend-cards and are used to derive marketing strategies, aid in product development or just help to define an overall business strategy or search-field.
How to use
To work with the trend-cards you have several options:
Choose trends by chance: Put the trend-cards in front of you, close your eyes and select 3-5 cards. Read the text on the card and use it for inspiration when brainstorming.
Find trend-contradictions: Deliberately select 5-10 trends and see if you can find a contradiction among them. A contradiction means two trends that are describing developments which head in opposite directions. Once you have found such a contradiction think about, how your company, your product or service needs to look like in order to fulfil both aspects of the contradiction.
Choose the most appealing trends: Look through the trend-cards and select a set of 5-8 trends you find most influential to your business. The use these trends as the basis for your task ahead.
Download a pre-selection of trenDNA trend-cards to start working with the future straight away or read more on the full method on www.trendna.com
 
 
 
FEATURED PARTNER
By Maryrose Francica
TIA FORMAZIONE
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TIA FORMAZIONE is an APS (an Association for Social Promotion) recognized by the Lazio Region from the 11th February 2013. Our vision is to look towards Europe and the international scene as a source of inspiration and opportunity. Our common values focus on co-operation to inspire change and transformation. At the core of our objectives lies the individual who passes through a process of growth, learning, training and knowledge acquisition.
Within the process of change and transformation, the main objective is to bring back to the core and recognize the actual personal talents of the individual, because this is the main catalyst for social, political and cultural change.
In this respect the push coming from Europe and the world is a fundamental added value.
MEET US NEXT
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PolishWomen: VI European Congress of Small and Medium - Size Enterprises General SMEs in Poland
Katowice, Poland
October 10-12
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DG Enterprise: SME Week 2016 /Stand EU level – organizations/ multipliers Commission
Bratislava, Slovakia
November 23-25
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Slush: Slush / Mini-Fests & Business Clinics Start-ups, Investors, Multipliers
Helsinki, Finland
November/December 30-01
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UEAPME: AGM UEAPME / MakeoverFest & Business Clinics UEAPME members - chambers
Brussels, Belgium
December 13
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